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Tuesday
Jul142009

Changing Priorities in Order to Farm

We've been extremely fortunate to get a good bit of media attention about what we are doing on our farm.  The only thing I can attribute it to is that people are talking more and more about local and sustainable food and so more reporters are looking to tell the story.  We are always thankful when they offer to use our farm as an example because we feel that any attention that can be brought to sustainable farming is positive.  Yes, we understand the arguments from vegetarians and the people who feel that small scale farmers cannot feed the world, but we believe strongly in what we are doing and it is a passion that is leading our lives. 

One of the things that I do find disappointing, however, is when people assume that it takes a lot of money to farm this way and money to eat this type of food.  I've been reflecting lately on our priorities and I'm just not convinced that things are as expensive as some are led to believe.  Yes, Tim and I both had stable income for years, which afforded us the ability to buy a nice home in the suburbs.  This is not that atypical, though.  The difference for us was that we decided to trade assests.  When we decided that we wanted land to farm, we also made the decision that we had to move out to the rural country in order to afford land.  As a result we are over 2 hours away from Atlanta, where we are lucky just to be able to get good cell phone coverage.  This lifestyle lead us down a path of trading in many other priorities, such as no more vacations, no more dining out, no new cars, no new clothes, etc.  The daily living expenses that we used to incur have just been allocated elsewhere in order to buy seeds for the garden, investing in tractors and livestock.  Farming has not made us poor, nor will it make us rich, but in the end, our only goal is to sustain.  When we made a change in our lifestyle, we also changed the things we value.  We have no desire for many of the pasttimes we used to have.  Our vacation is sitting in the pasture with the cows or fishing in the pond.  Our nice dinners out are when we can take a couple of hours to make a four course meal in the comfort of our own home.  And new clothes?  Forget about it!  I just try not to have too much dirt under my nails!  I guess my point is that the last thing I want to see happen is for future farmers to feel discouraged because they don't have enough money to take the leap into farming.  When you are willing to dedicate your life to this you will find a way to make it work. 

And the daunting thought that most farmers feel is, "How will I get customers?"  All I can say is that I am constantly amazed at what our customers do to demonstrate their priorities.  For the people who believe that eating this way is beyond their budget because they are comparing chicken at $1.50/lb. at the grocery store to Poulet Rouge at $4.50/lb. I offer you a few examples of inspiration. 

  • At the farmers market this weekend a new customer came to our booth with a big smile and said that they were so happy to finally be able to get to the market.  They said they had been wanting to buy food from our farm for some time, but could never get a Saturday off work to get to the market.  They were able to make this particular Saturday because they had lost their job just three days prior.  They bought 5 lbs. of ground beef and a dozen eggs and said they would definitely see us again in the future.  How can they buy this "expensive" food at a time like that?  Priorities.    
  • Another couple, who have been great customers of ours for some time have been sharing their story of a long drawn out company closing.  For months they have been facing the fact that they will lose half of their family's income, yet they have sworn to us that they are so dedicated to buying healthy food that they made plans to cut expenses in other areas in order to continue to support sustainable farming.  They will give up cable, home phone, and internet before they give up their nutrition.  It's a choice of priorities.  
  • I met a customer last month who called because she likes to support local food, but was having a hard time finding a good supplier.  She apologized in advance for having some weird questions then went on to ask about organ meats and the specifics of our animal's diets.  She explained that some time ago she made a drastic change to the way she eats in order to save money.  She now feeds her family a variety of "cheap cuts" that most people overlook.  She put together an order of many pounds of food consisting of liver, spleen, fat, kidney, and ground beef for less than $40.  She changed her tastes to meet her priorities.  

Our customers come from all walks of life.  They are young and old, well-off and struggling.  Some have very large families to feed and others use our food only on special occasions.  The point is that this is not only for the rich, it is for those who prioritize healthy, naturally raised food over other discretionary spending.  And the overwhelming amount of time most customers come to the realization that it wasn't as expensive as they originally thought.  They tell us how the food is so flavorful and satisfying that they find they eat smaller portions.  They also share how they are extending each cut to make many meals as one of our great customers wrote here on her blog when a single chicken fed them for 13 meals.  After an initial thought of it being costly, they realized that it boiled down to $1.38 per meal!    

So, I believe its a cop out to say that organic farming and food is expensive.  It's extremely challenging and lots of hard work for both the farmer and consumer to have food this way, but when it becomes your priority you realize that you do in fact have a choice.   Our choice was to farm.  We don't feel like we gave up anything at all. Rather, our lives are richer than ever.

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Reader Comments (16)

There are so many things I love about what you are doing.

Most important, I appreciate your willingness to reset your priorities and how you spend your money to live sustainable, while also producing sustainable food for others.

You are truly an inspiration that I hope more people and/or farmers will do what they can to emulate.

For the last month, I have been blogging about a concept I call "Pro Food" (my link to this comment will take you to my original post on the subject). Your description fits every core principle. I hope you will take a look and let me know what you think.

Cheers!

Rob Smart
Founder, Every Kitchen Table
a.k.a., Jambutter on Twitter

July 13, 2009 | Unregistered CommenterRob Smart

Hi Rob,

Thanks so much for the kind words. We follow your work closely, and get your tweets as well. We read about Pro Food when you first posted and read the many comments that followed that. We may be posting about that soon as we get our thoughts around that, but really appreciate all you're doing to help people become more informed, more concerned and more actively involved in supporting good food and sustainable farming. Please keep it up.

July 13, 2009 | Registered CommenterTim

You are right on. There are many things people choose to spend their money on that cost a lot more than health local food. What car to drive, for instance. Or where to buy your clothes. Many things can be purchased second hand while they are still really good. We trade some veggies with our neighbors. We "eat out" at the church potluck on Wednesday nights! Some people spend money to make their cell phone ring with their favorite song! Or to be able to watch certain TV shows whenever they want. That's certainly their choice, but don't tell me how you can't afford to support our local farmers! When I need something, a soaker hose for instance, I try to get it at a local small hardware store. It may cost a little more than going to Lowe's, but it helps our community and the individuals that own the business, instead of a far-away corporation. And I save gas by not having to drive there.

July 14, 2009 | Unregistered CommenterPatty

I think what you guys do is incredible and its nice to live vicariously through your blog and to read through the forum.

When i read about the cheap cut customer I just laughed....my dogs eat that stuff daily; somebody in the house has to eat properly HAHA

July 14, 2009 | Unregistered Commenterclive

Liz and Tim and their "Flock" of readers:

This is a great post! It definately can be done if priorities are set. There is a blog about people and how they are getting started in farming:

http://thegreenhorns.wordpress.com/
This is the official blog for The Greenhorns, ...about young farmers generating an agricultural revival. The fleet is a metaphor to describe how irresistible the revival is.

Keep up the good work.

Mike aka Garlic Man

July 16, 2009 | Unregistered CommenterMike aka Garlic Man

I love this post. I printed it and show it to my friends and family all the time. The post is to the point and dead on truth. To quote Joel Salatin, "If you think organic food is expensive, have you priced cancer lately?"

July 17, 2009 | Unregistered CommenterAdkinsfamilyfarm

Garlic man,

Yeah, the Greenhorns were down here last November. They filmed Liz giving out heritage turkeys at Thanksgiving, although I have no idea if that will be in their film or not.

July 17, 2009 | Registered CommenterTim

I'm catching up after a few days at a work conference. I really appreciated this post and everything you all do. You are doing what I aspire to do a bit down the road. But even now, we are able to do so much even here in the burbs. I am envious of your hogs, chickens and turkeys, I must admit. Our HOA would surely disapprove. Meat rabbits will be my primary livestock choice once I can get to a place to raise them. But even now, we produce nearly all our own vegetables and herbs and fruit is in progress. Tomato harvest isn't over and we have put up enough for the whole next year. Squash and Zucchini, peppers, etc. Sweat equity is cheap. Hard, but cheap. Most Americans could get in the game at least in a small way. You keep showing us how. We're learning and implementing. Thanks for being you.

July 17, 2009 | Unregistered CommenterSam Burton

Wow Sam! Sounds like there's a ton I can learn from you! I sure am jealous of your tomato harvest. Ours are having trouble with fruitworms and hornworms that I just can't get under control. Keep your dream alive. One day you'll get to raise rabbits on your own land!

July 19, 2009 | Registered CommenterLiz

Liz,

It is so encouraging to read your post. I have over the last 6 months tried to learn more about feeding my children food that is good for them. I have learned a lot and I still have a lot to learn. The information is overwhelming at times and growing a garden has been a challenge and a learning experience in itself. It inspires me to keep trying and to continue learning when I have the oppurtunity to read about amazing people like you and Tim.

Thank you!

July 20, 2009 | Unregistered CommenterAmanda

Hi Amanda,

Good for you for taking the initiative to learn about your food. There is so much information out there now that it can seem overwhelming, but just start somewhere. I believe it doesn't happen over night, but by the end of a year you will feel transformed! My garden has also been a big learning experience. Last year it was a major disappointment, but this year I actually have more than we can eat!

July 21, 2009 | Registered CommenterLiz

Hi Liz and Tim,
I was just introduced to your blog a few weeks ago. What I've been able to find time to read I've enjoyed immensely! This entry was spectacular!! I couldn't agree more! My husband and I of 27 years have eating organic and local for years. Now we just purchase 20 acres and are voyaging into a whole new world!! We have 12 pigs and 30 heritage chickens. Both of us are still working full time. We already have coworkers who are very excited about purchasing our 'locally grown, 'natural' food! It's so exciting!! Your blog has been a real inspiration to me so far. Our story is long and almost cosmic but its been nothing but wonderful so far. The challenges are welcome compared to the challenges of city life. We are entering our first winter with animals and up here in WI where winters are cold, I'm sure we will have many more challenges. But we welcome them!! Thanks for your blog and I'll keep reading!! Linda:)

July 26, 2009 | Unregistered CommenterLinda

i'm very enjoying to read your posting thanks for sharing
i'm alfon from indonesia

July 27, 2009 | Unregistered Commenteralfon

Linda,

That's wonderful and congratulations! It's such an exciting gift having land and figuring out the best way to care for it. It is immensely challenging and the work never seems to end, but you are right that is, to us at least, a joy compared to city and corporate life. Good luck to you!

July 27, 2009 | Registered CommenterTim

I stumbled across your blog when researching chicory (we love it here) and am so glad I did!

August 21, 2009 | Unregistered CommenterLinda

Great work! I am glad for you!

December 30, 2009 | Unregistered CommenterBrenna

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